The goal of public diplomacy (PD) is defined as supporting the achievement of U.S. foreign policy goals and objectives, advancing national interests, and enhancing national security. It is done by informing and influencing foreign publics and strengthening the relationship between the people of the U.S. and citizens of the rest of the world. In Washington, the Under Secretary for Public Diplomacy and Public Affairs is in charge of the bureaus of Educational and Cultural Affairs, Public Affairs, and International Information Programs.
There has been an evolution in the practice of public diplomacy over the years since the State Department created the Office of International Information and Cultural Affairs in 1946. This office was replaced in 1953 by a separate foreign affairs agency, the United States Information Agency (USIA), whose officers managed press, cultural relations and exchanges at U.S. embassies and consulates. USIA’s offices overseas were called the U.S. Information Service (USIS).
The continuing changes in Public Diplomacy are the subject of academic scrutiny, with advanced courses notably at the University of Southern California, George Washington and Syracuse. This marks a transformation from the days when communicating with foreign audiences was done in a rigidly structured way. One of the first U.S. embassies to revolutionize its approach was in Japan. In the mid-1970s, under the leadership of Alan Carter, Public Affairs Officer in Tokyo, programming in Japan shifted away from historical lectures toward two-way discussions on contemporary issues with targeted audiences. Read more